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Original Title:	Apex Hides the Hurt
ISBN:	038550795X (ISBN13: 9780385507950)
Edition Language:	English
Setting:	United States of America

Apex Hides the Hurt

Colson Whitehead

Hardcover | Pages: 224 pages

Rating: 3.47 | 2088 Users | 279 Reviews

Rendition During Books Apex Hides the Hurt

From the MacArthur and Whiting Award–winning author of John Henry Days and The Intuitionist comes a new, brisk, comic tour de force about identity,history, and the adhesive bandage industry

When the citizens of Winthrop needed a new name for their town, they did what anyone would do—they hired a consultant. The protagonist of Apex Hides the Hurt is a nomenclature consultant. If you want just the right name for your new product, whether it be automobile or antidepressant, sneaker or spoon, he’s the man to get the job done. Wardrobe lack pizzazz? Come to the Outfit Outlet. Always the wallflower at social gatherings? Try Loquacia. And of course, whenever you take a fall, reach for Apex, because Apex Hides the Hurt. Apex is his crowning achievement, the multicultural bandage that has revolutionized the adhesive bandage industry. “Flesh-colored” be damned—no matter what your skin tone is—Apex will match it, or your money back.

After leaving his job (following a mysterious misfortune), his expertise is called upon by the town of Winthrop. Once there, he meets the town council, who will try to sway his opinion over the coming days. Lucky Aberdeen, the millionaire software pioneer and hometown-boy-made-good, wants the name changed to something that will reflect the town’s capitalist aspirations, attracting new businesses and revitalizing the community. Who could argue with that? Albie Winthrop, beloved son of the town’s aristocracy, thinks Winthrop is a perfectly good name, and can’t imagine what the fuss is about. Regina Goode, the mayor, is a descendent of the black settlers who founded the town, and has her own secret agenda for what the name should be. Our expert must decide the outcome, with all its implications for the town’s future. Which name will he choose? Or perhaps he will devise his own? And what’s with his limp, anyway?

Apex Hides the Hurt brilliantly and wryly satirizes our contemporary culture, where memory and history are subsumed by the tides of marketing.

Particularize Of Books Apex Hides the Hurt

Title	:	Apex Hides the Hurt
Author	:	Colson Whitehead
Book Format	:	Hardcover
Book Edition	:	Special Edition
Pages	:	Pages: 224 pages
Published	:	March 21st 2006 by Doubleday (first published 2006)
Categories	:	Fiction. Contemporary. Cultural. African American. Literature. Adult. Audiobook

Rating Of Books Apex Hides the Hurt

Ratings: 3.47 From 2088 Users | 279 Reviews

Evaluate Of Books Apex Hides the Hurt

This book is a collection of well-designed and striking, beautiful sentences that lead absolutely nowhere. It's as if the author spent all his time pouring over word choice and then forgot to include a plot or any type of character development. The unnamed narrator is a judgmental jerk who treats the people around him with unexplained contempt. The themes in Apex are thought-provoking and complex, and I think the question of how race, consumerism, and colonization intertwine is an important and

Subtle but powerful with witty observations that build on his theme throughout the book - Colson Whitehead invites you inside the world of his "nomenclature consultant" who is called upon to rename a town in order to inspire development and please the current inhabitants (who are split over the suggested options.)Character development would only blur the concepts Whitehead offers - it is all about names - what they intend to mean, how they succeed, and their true costs. A must read-again for me!

a very clever book from a really sharp writer that i realized too late was a satire. i would have thought that names would have been enough for me and he does pursue some really interesting lines of thought but when all is said and done i would wish for more meat and less cucumber sandwich. on the fence between two and three stars.

This is my third Whitehead book, and I like him more and more. Hes sneakily becoming one of my favorite writers. What this man can do with a sentence! Especially when he is in a more comical tone, like in AHtH.

A nameless nomenclature consultant whos had a bit of a nervous breakdown is hired by a small town to lend his expertise to the renaming of their community. This book didnt really work for me. I found the prose very flat, and the way the plot progressedinterspersed with flashbacks exploring the reasons behind the protagonists meltdownoffered no surprises. I felt likeeven though Whitehead clearly had some interesting ideas about community, race, identity, and historyId read this book before, or at

A consultant is hired to choose a name for small town. The African Americans escaping slavery who first settled it named it Freedom. Then a family named Winthrop put a barb wire factory there and renamed the town after themselves. Now a wealthy software engineer who has moved back home and is trying to encourage others to move there wants a more forward- thinking town name. The consultant is well-known, well- paid and won an award for his naming ability. He named the bandage branded Apex, that

If you're a reader, that is, if you have time to sit down and read a book that isn't going to rock your world then go ahead and read this. Its only 211 pages and an easy read.After reading another book by this author, a book that left me with mixed feeling I thought I'd give him another go. This book isn't bad and it isn't good. Part of me feels like someone told the author to write a first person narrative with a self-deprecating character. So he did and slapped a story and some characters