Piyush Pandey
Kindle Edition | Pages: 238 pages Rating: 3.74 | 771 Users | 107 Reviews
Declare Books In Pursuance Of Pandeymonium
| Original Title: | Pandeymonium: Piyush Pandey On Advertising ASIN B01N2UQPY6 |
Interpretation In Favor Of Books Pandeymonium
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work?You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is.
In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Present Of Books Pandeymonium
| Title | : | Pandeymonium |
| Author | : | Piyush Pandey |
| Book Format | : | Kindle Edition |
| Book Edition | : | Special Edition |
| Pages | : | Pages: 238 pages |
| Published | : | October 17th 2016 by Portfolio (first published October 14th 2015) |
| Categories | : | Nonfiction. Biography. Business |
Rating Of Books Pandeymonium
Ratings: 3.74 From 771 Users | 107 ReviewsColumn Of Books Pandeymonium
Piyush Pandey is an advertising royalty and reading about his journey provides a different view to the classic advertisements we have grown up watching. The way the book is written gives you an all access pass to his creative process. Highly recommended for the sheer brilliance of the person who has written it.A book which has 'acknowledgement' section going on from the first page till the last. The entire book seemed like a speech made by stars on receiving awards. I want to thank this, that, the family, the whole world, my pets, everyone. A book which is not more than a PR exercise by Ogilvy for its clients, vendors, employees, etc. Did not expect such a debacle from a stalwart like Piyush Pandey. Extremely disappointing read. Whereas Ogilvy and Piyush Pandey are known for their wonderful
Troubling. Boring.Cricket Examples. Still more troubling. Boring. Boring.Boring.
Poor storytelling from someone who is considered a master of Indian advertising!! No pressures, no heart breaks, he fails to carry you with him thru his high and low points. The story sounds almost like a rambling of someone who considers himself a 'guru'... and since he would feel embarrassed to take all the credit himself... He makes sure he distributes the goodies of praise to all his team mates.Will certainly NOT recommend it for seasoned readers!!
This book will be better appreciated by those who have worked with Mr.Pandey or are related to advertising in some form.Since Piyush authored his own biography he was able to give those insights which any third person could not have derived, however, this seems like a love letter to oneself. It paints a picture of a man who has created some of the most iconic ads in Indian television, he is more than just an ad guru. He is a man who is deeply connected to his family, friends, and clients and
Mildly interesting. And that is such a terrible thing coming from the man who is the face of Indian advertising. The wisdom imparted sounds stale, there is not even an acknowledgement of the ills of the industry, and everything is so very hunky-dory - clients are fabulous and team Ogilvy is even more so. This one definitely needed some spicing up, Mr. Pandey.
Reading this book was a journey down the memory lane. We all have grown up watching and admiring Oglivy's ads- "Har ghar kuch kehta hai" by Asian Paints, "Hila ke Rakh De" by Center Shock and "Paas Aao Na" by Closeup are indelibly etched in our memories. In this short memoir, Piyush Pandey, the god of Indian advertising opens up with what went behind while brainstorming and scripting these groundbreaking TVCsThe best part of this book is where the author discusses his humble background, his days
0 Comments:
Post a Comment
Note: Only a member of this blog may post a comment.